How to find clients when you are a freelancer?
How to find clients when you are a freelancer? This is the question that bothers the self-employed to the highest degree, since finding clients when you are self-employed, and especially when you are just starting out, can be very tedious.
Novices tend to rush into mass prospecting, without even knowing, and above all understanding, their target. To save you from this mistake, we've rounded up our top tips to help grow your customer base.
Refine your portfolio
As a freelancer, your portfolio will be the equivalent of the CV, so it is essential that you take care of it as much as possible. The portfolio is the first thing to put together when you start freelancing.
If you are just starting out, the best way to complete and perfect your portfolio will be to work for free or at a low cost at first, which will quickly attract interested parties. Admittedly, this is not ideal, but the results are worth it: by working at competitive rates, you will not only have a complete portfolio more quickly, but it will also give you the opportunity to amass future clients.
Broaden your visibility
Start by making your business known around you, word of mouth remains the most effective way to gain notoriety. So be sure to use all your contacts to widen your field of visibility as much as possible.
Nowadays you also have a large number of platforms at your fingertips that allow you to find clients, such as LinkedIn, on which you can integrate groups of professionals who practice or are interested in your activity. This is the perfect place to find prospects and make yourself known!
On the other hand, do not limit yourself only to LinkedIn, use social networks to make yourself known: stay consistent, active, be yourself and your community will grow by itself.
A final point to expand your visibility is to specialize, if possible. This will make it stand out from others, and attract more customers, and bring them value. The ideal would even be to find a freelance partner with whom your activity is complementary! This way, you can each take advantage of the other's network, make projects together and support each other without getting in the other's way. It's a win-win!
Talk to other freelancers who have started in the same field as you
Remember that all freelancers have had to go through this square one.
Do not hesitate to contact other freelancers, who will probably be happy to help you and give you advice. Don't think of other freelancers in your field as competitors, but rather as allies. Moreover, by contacting freelancers operating in your professional field, they will be better positioned to give you advice specific to this common field, i.e. advice of greater value.
It is true that finding clients when you are self-employed is difficult and that this task sometimes weighs on morale. Despite everything, you have to force yourself to stay active, because it is only by persevering that you will see the results of your efforts.
Continue to actively seek out customers, canvass them, talk about your business, etc.
A satisfied customer is a customer who will tell his network about you. It is therefore essential to take care of your customer relationship, not just your content. You need to ask for feedback from your customers so you know what aspects of your work you can improve to maximize customer satisfaction.
Remember that in the world of freelancing the reputation you have is very important and will determine the number of customers you will have. You must retain your customers: A satisfied customer is a returning customer. It is therefore up to you to do everything possible to take care of your image.
To sum up, the key points to remember to find customers are perseverance, organization, benevolence and communication!
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